Celebrity personal trainer wanted to make it easier for other personal trainers to connect with clients and move their business online.

The WERK it platform was developed to:

• Allow personal trainers to share workout videos, nutrition plans and training plans with clients
• Let users subscribe to a trainer via a monthly recurring subscription and receive their digital content
• Provide monetisation via a platform commission fee charged on each subscription the trainer sells
• Allow clients to discover personal trainers
• Use gamification via progress tracking and in-app unlocks
• Integrate with Apple Health to allow workout progress tracking, and personal physique profile to be built up in-app from Health data